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Reimagining Property Agency Today For The Neighborhoods Of Tomorrow

We empower our agents, clients, partners, and staff with novel media, technology, and education resources. We see opportunity and promise where others do not and we wake up each morning with a simple imperative: Be limitless.

Our Story

The world didn’t need another real estate brokerage. It needed something different. Something more. It needed something with the imagination and insight to upend a broken model. structure that empowers instead of extinguishes the unique potential in each of us. collection of like minds that understand the potential of technology and building lasting connections. Brokerage 3.0 that makes no apologies for making the old guard uncomfortable.

As a company born in the chaos of a global pandemic, where others saw stumbling blocks, we saw stepping stones. Built on the success of being the #1 ranked sales team in South Africa, REAL-AP. is the first Brokerage 3.0 of its kind.

Empowering our agents, clients, partners, and staff with novel media, technology, and educational tools:

REAL-AP. S.MPLE: A revolutionary disruption in sales technology and workflow.

REAL-AP. Studios: Award-winning film-quality content and media production.

REAL-AP. ID Lab: World class branding and marketing services.

REAL-AP. New Dev: The record-setting new construction division that developers love.

REAL-AP. ADX: Unparalleled listing exposure and tech-powered solutions for all.



SELL IT: Agent resources, trainings, and 1-1 Coaching that inspire, connect, and inform.

We know that potential is in everything and everyone. But to spot what’s hidden in plain sight, latent, or undiscovered—in a person, property, or even an entire industry—we need to look at the world differently. And seizing that potential takes something more. At REAL-AP., we rely on creativity, camaraderie, grit, and optimism. We have a healthy disregard for the status quo, and, above all, we are relentless in the pursuit of what’s possible.

Our Values

Amplify Together.

We support each other at our low points and never let our high points go to our heads. If one of us is behind, we are all behind. And when one of us succeeds, we ALL do.

Be Relentless.

We are not only tireless in the pursuit of achieving our goals, we are tenacious seekers of knowledge, never sacrificing personal growth for professional growth.

Disrupt For Good.

We are the best at what we do because we never lose sight of the people and communities around us. Our voice carries above the rest and we disrupt to have a positive, lasting impact.

Create For Tomorrow.

We are future obsessed and always look forward, creating to bring the future to today.

R. James Williams
Funder
R. James Williams
Funder

Mr R. James Williams is the funder of Real-Ap Real African Property, First branch in Cape Town South Africa 2012, And second branch in Johannesburg in 2015, and now nationwide 

Keith Bailey
CEO
Keith Bailey
CEO
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Danielle Titan
Manager
Danielle Titan
Manager

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Thomas Stevens
Manager
Thomas Stevens
Manager

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Testimonials

Real-Ap agents will help you buy, sell, rent and let

We were delighted to have Romeo as our Estate Agent for our recent house sale. He kept us updated at all stages (the Whatsapp group was really useful). He responded promptly to any questions or queries and followed up on any further calls/emails that were needed. The actual process of putting our house on the market, from initial valuation, getting a brochure prepared, liaising with photographer and EPC through to viewings themselves was really smooth and efficient. We would thoroughly recommend Romeo to anyone looking at appointing an Estate Agent to sell their property - thanks so much Romeo
Mr & Mrs C, Cibanda
Seller
Having just bought a property from REAL-AP estate agents, I can truly say that Robert was a complete professional and went the extra mile even though I wasn't his client. He made the whole process much less stressful than it could have been and always kept me informed of the progress of the purchase. I cannot recommend him highly enough.
Kenya Soval
Buyer
"As an estate agent, Robert is olympic standard. Because of my indecisions I was never the easiest of clients but Robert nursed and carried me through the whole process. He was always available and if busy, returned any calls at the earliest opportunity. Always approachable, he was the perfect liaison between me and the solicitor handling my sale. He showed prospective buyers around for me and then quickly reported back any comments made by them regarding my property. I cannot fault his professionalism, efficiency and support. I can assure anyone thinking of selling, that you will not find a better agent to handle your sale. I warmly recommend him to any prospective seller. I am indebted to him and managed to retain my sanity during the whole process because of the support he gave. Thank you a thousand fold, Robert." REAL-AP THE BEST
Kathleen Peterson
Seller

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